UNITED COLORS OF BENETTON & MARTHE FRANCOIS GIRBAUD ANALYSIS

This is an ad poster for the clothing company United Colors Of Benetton. Most of their ad campaigns are seen as being quite controversial for various reasons. They show images that you normally wouldn't see which is why it raises many eyebrows. In my opinion, I don't find these images to be too controversial as I find they rise awareness for all the different problems that happen all over the world. The image is showing a black woman breast feeding a white baby, this photograph to me shows the union between the woman and the child as being equals and not being judged by their colour. Also breast feeding is a very intimate thing between a mother and child and this is very well conveyed in the photograph.

This another photograph by a international clothing company based in France called, 'Marithe Francois Girbaud'. It is the iconic image replicated from The last supper.

As this is such a religious photograph, it is very controversial in the sense that they are taking something which means a lot to someone and using it as their own fashion statement. Religion is a very serious matter and one that can even lead the death of innocent people, and of recent years religion has began to creep it's way as becoming something very fashionable. From cross earrings, T-shirts and other fashion statements to designers recreating garments that resemble that of nuns, or even mother mary. 

The photograph has really embodied the poses in the actual painting which is why it is so recognisable. There is Jesus in the middle in the original painting but in the photograph 'Jesus' is portrayed as a woman and also Mary Magdalena is portrayed as a man. 

In my opinion like many things like this, it does not offend me directly, as I am not very religious and I don't believe that Da Vinci saw Jesus to know what he looked like. However I can see why this could offend someone who is a lot more religious than myself. As these people are taking something that can be seen as a serious matter and turing them into something completely different.